We partnered with Orygen Digital to design a new brand for MOST, a digital platform that provides continuous, integrated face-to-face and digital care to people aged 12 - 25. Through an extensive participatory design process, we learned that the audience is wonderfully diverse and creative. We needed to design a brand that felt authentic and true, inclusive and accessible. We settled on the brand narrative ‘Supporting Individuals, Together’ and created a vibrant identity that reflects the diversity of the community it represents.