Core merchandise — including stickers, caps, totes and postcards — adopts a deliberately nostalgic visual language inspired by 90’s computing culture. Think early interfaces, pixel logic and lo-fi digital aesthetics. The result is a range that feels culturally literate, playful and instantly recognisable to audiences who grew up inside the first wave of the digital age.
For the summer program campaign, we leaned into a visual metaphor that clearly signalled “build your own.” The brief called for something fun, accessible and distinctly NCM. Enter the break-apart toy robot — a modular character designed to be disassembled and rebuilt. The device brings a sense of curiosity and hands-on experimentation to the campaign, while playfully nodding to the museum’s enduring fascination with robots and coding culture.
Also featured is a selection of institutional documents developed for the museum across both print and digital formats. These pieces provided an opportunity to extend the NCM brand into more formal corporate territory — balancing clarity and authority with the same contemporary, systems-led thinking that underpins the broader identity.
