UPowr provides renewable energy products and services for homeowners and enterprise businesses. We partnered with them to create a new visual identity. We researched the market and discovered that potential customers didn't need to be convinced why they should switch to learn energy and chose to use ‘straightforwardness’, as our north star. From there we designed a visual language that includes primary colours, simple icons, basic compositions and a simple logomark system. Saskia Wilson's photography brings warmth and honesty to the brand which is combined with direct and frank copywriting to help set this energy brand apart from it's competitors.